Visuals
Key Visuals
I design key visuals (KVs) that serve as the foundation for entire campaigns — bold, adaptable concepts that carry through OOH, digital, social, and retail. Each KV is crafted to instantly communicate the brand’s message while leaving room for scale across multiple touchpoints.
Project details
The Concept
Where It Starts
Key visuals are designed to be the signature creative assets that set the tone for an entire campaign. They combine product, typography, illustration, and brand elements into one central image that embodies the brand’s message.
The Concept
Where It Starts
Key visuals are designed to be the signature creative assets that set the tone for an entire campaign. They combine product, typography, illustration, and brand elements into one central image that embodies the brand’s message.
The Problem
Understanding the Landscape
Brands often struggle to maintain consistency across multiple touchpoints - from OOH to digital, POS, and social media. Without a strong, unified KV, campaigns risk becoming fragmented, losing impact, and failing to create an instantly recognizable presence.
The Problem
Understanding the Landscape
Brands often struggle to maintain consistency across multiple touchpoints - from OOH to digital, POS, and social media. Without a strong, unified KV, campaigns risk becoming fragmented, losing impact, and failing to create an instantly recognizable presence.
The solution
Designing the Answer
By developing bold, campaign-ready key visuals, I create a central design system that can adapt across various formats. Each KV is crafted to be visually striking and versatile, ensuring it can scale from large-format OOH to the smallest digital banners while still maintaining a clear identity.
The solution
Designing the Answer
By developing bold, campaign-ready key visuals, I create a central design system that can adapt across various formats. Each KV is crafted to be visually striking and versatile, ensuring it can scale from large-format OOH to the smallest digital banners while still maintaining a clear identity.
Our Approach
From Vision to Execution
I begin by pinpointing the core story the campaign needs to convey. Then, I examine composition, typography, and brand cues to develop a hero asset that is both visually compelling and strategically effective. Once finalized, the KV acts as the blueprint for all other campaign materials, ensuring consistency across every channel.
Our Approach
From Vision to Execution
I begin by pinpointing the core story the campaign needs to convey. Then, I examine composition, typography, and brand cues to develop a hero asset that is both visually compelling and strategically effective. Once finalized, the KV acts as the blueprint for all other campaign materials, ensuring consistency across every channel.
The Impact
Where It Landed
The final designs created a cohesive and campaignable system that worked seamlessly across touchpoints, from large-format OOH to digital banners, retail displays, and social. By establishing a strong visual foundation, the brand gained a recognizable presence that resonated with audiences and reinforced its core messaging.
Beyond aesthetics, the work delivered clarity, consistency, and scalability, enabling the campaign to adapt without losing impact. The key visuals effectively anchored the storytelling, while the supporting assets ensured the brand voice was consistently carried across every screen and space.
The Impact
Where It Landed
The final designs created a cohesive and campaignable system that worked seamlessly across touchpoints, from large-format OOH to digital banners, retail displays, and social. By establishing a strong visual foundation, the brand gained a recognizable presence that resonated with audiences and reinforced its core messaging.
Beyond aesthetics, the work delivered clarity, consistency, and scalability, enabling the campaign to adapt without losing impact. The key visuals effectively anchored the storytelling, while the supporting assets ensured the brand voice was consistently carried across every screen and space.
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