Branding
Branding/Web
Refined branding and digital design for Randy Luna, a luxury jewelry startup. Created a cohesive system of identity, media kits, and website assets that balance minimal elegance with timeless appeal.
Project details
The Concept
Vision behind the brand website
One of my favourite projects was partnering with Randy Luna, a luxury jewellery startup, to redefine their brand presence completely. As Art Director, I led the rebranding effort, shaping the visual identity, developing brand guidelines, and creating media kits. I also designed and art-directed the website to ensure a seamless digital experience aligned with the brand vision. By immersing myself in the brand’s essence, I created a visual language that feels luxurious, minimal, and timeless, setting the foundation for its growth.
The Concept
Vision behind the brand website
One of my favourite projects was partnering with Randy Luna, a luxury jewellery startup, to redefine their brand presence completely. As Art Director, I led the rebranding effort, shaping the visual identity, developing brand guidelines, and creating media kits. I also designed and art-directed the website to ensure a seamless digital experience aligned with the brand vision. By immersing myself in the brand’s essence, I created a visual language that feels luxurious, minimal, and timeless, setting the foundation for its growth.
The Challenge
Challenges limiting visibility
Randy Luna, a luxury jewelry startup, needed a strong and cohesive brand identity to stand out in a highly competitive market. Their existing look lacked the refinement and timelessness that aligned with their products and target audience.
The Challenge
Challenges limiting visibility
Randy Luna, a luxury jewelry startup, needed a strong and cohesive brand identity to stand out in a highly competitive market. Their existing look lacked the refinement and timelessness that aligned with their products and target audience.
The solution
Building a stronger brand presence
I led the rebrand, developing a visual identity system, brand guidelines, and media kits that elevated the brand into a sophisticated, luxury space. To ensure consistency across platforms, I also designed and art directed the website, aligning the digital experience with the new identity.
The solution
Building a stronger brand presence
I led the rebrand, developing a visual identity system, brand guidelines, and media kits that elevated the brand into a sophisticated, luxury space. To ensure consistency across platforms, I also designed and art directed the website, aligning the digital experience with the new identity.
The Approach
Design and development process
By immersing myself in the brand’s story and values, I created a design system that strikes a balance between minimalism and luxury cues. Every decision, from typography and color to layout and photography direction, was made to create a timeless aesthetic that could scale with the brand.
The Approach
Design and development process
By immersing myself in the brand’s story and values, I created a design system that strikes a balance between minimalism and luxury cues. Every decision, from typography and color to layout and photography direction, was made to create a timeless aesthetic that could scale with the brand.
The Impact
Results and user engagement
The new branding established Randy Luna as a polished, professional, and aspirational player in the jewellery space. The refined identity and website not only elevated the brand visually but also positioned it for growth and stronger market recognition.
The Impact
Results and user engagement
The new branding established Randy Luna as a polished, professional, and aspirational player in the jewellery space. The refined identity and website not only elevated the brand visually but also positioned it for growth and stronger market recognition.
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